Archive for the ‘google’ tag
Google introduce targetarea comportamentala (behavioral ad targeting)
Daca initial Google adsense avea doar reclame “Text Only”, cu timpul si-a extins serviciile catre zona clasica a reclamelor online, prin reclame gif/flash, iar mai nou interstitiale si overlayere.
Azi am aflat ca Google ataca un nou segment: targetarea comportamentala si are mari sanse sa ii reuseasca, deoarece reclamele Adsense sunt pe marea majoritate a siteurilor.
Comunicatul oficial poate fi citit aici.
Este interesant ca in afara faptului ca va invata comportamentul monitorizand site-urile pe care le vizitati, acum exista si posibilitatea de va selecta … interesele 
- Transparency – We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google’s ad serving.
- Choice – We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
- Control – You can always opt out of the advertising cookie for the AdSense partner network here. To make sure that your opt-out decision is respected (and isn’t deleted if you clear the cookies from your browser), we have designed a plug-in for your browser that maintains your opt-out choice.
Content is King
SEO
O propozitie memorabila, pe cat de scurta, pe atat de complexa.
Conceptul s-a conturat acum ceva vreme in jurul Google search si prea putini i-au inteles esenta.
Multi au inteles prost, insa cel mai multi au inteles prea tarziu si au aplicat cum le-a convenit.
“Content is King” intr-un sistem de coordonate, din care cele primordiale ar fi: cantitate, calitate si originalitate
Cele trei coordonate trebuie sa se intrepatrunda, nu sa fie vazute separat, ca ceva absolut.
Pe internet o idee originala se dizolva si se dezvolta asa de repede, incat paternitatea dispare aproape imediat, insa nu cred ca asta e o problema, mai ales cand reduci studiul la zona cu TLD .ro
In general suntem prea tineri ca sa avem pretentii de paternitate.
Google Ad Planner
Google vad ca a devenit foarte harnic in ultimele sase luni, in ceea ce priveste optiunile Adsense/Adwords related.
A fi media planner devinde ceva la ordinea zilei cu noul produs Google Ad Planner.
Imagine demo AICI
Astept sa mi se valideze contul pt a ma juca.
Sunt curios de unde ia Google aceste date ! Din Analytics nu prea are cum (si asa sistemul in ultimele doua luni are mari probleme), deci ramane Google Toolbar.
It’s noteworthy the Google Toolbar isn’t being mentioned. I specifically asked to have confirmation that the toolbar is NOT in the mix, and “secret sauce” reply above is all I got.
That makes me think that toolbar data IS being used. In particular, the focus on Google Analytics data feels like a sideshow. Google can’t rely on Google Analytics as a core data source for this information, because of the simple reason that not every site runs it. In contrast, using Google Toolbar data would give them a nearly complete sample of all sites out there.
If that is true, Google should disclose the fact, even if it is only using the toolbar data in an aggregate, anonymous form. Because most people who download the toolbar are probably not aware that the data it collects about their surfing habits can be used to target ads back at them.
Sursa: Techcrunch.com
Update TOS Adsense
Azi, cand am intrat in contul de Adsense, m-a intampinat un nou set de Termeni de utilizare a serviciului
Este in limba romana, asa ca firmele NU trebuie sa mai plateasca pentru traducere autorizata.
Il gasiti ca PDF AICI
Pe blogul Adsense a aparut o insemnare explicativa:
We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future.