Archive for the ‘google planner’ tag
Google Ad Planner
Google vad ca a devenit foarte harnic in ultimele sase luni, in ceea ce priveste optiunile Adsense/Adwords related.
A fi media planner devinde ceva la ordinea zilei cu noul produs Google Ad Planner.
Imagine demo AICI
Astept sa mi se valideze contul pt a ma juca.
Sunt curios de unde ia Google aceste date ! Din Analytics nu prea are cum (si asa sistemul in ultimele doua luni are mari probleme), deci ramane Google Toolbar.
It’s noteworthy the Google Toolbar isn’t being mentioned. I specifically asked to have confirmation that the toolbar is NOT in the mix, and “secret sauce” reply above is all I got.
That makes me think that toolbar data IS being used. In particular, the focus on Google Analytics data feels like a sideshow. Google can’t rely on Google Analytics as a core data source for this information, because of the simple reason that not every site runs it. In contrast, using Google Toolbar data would give them a nearly complete sample of all sites out there.
If that is true, Google should disclose the fact, even if it is only using the toolbar data in an aggregate, anonymous form. Because most people who download the toolbar are probably not aware that the data it collects about their surfing habits can be used to target ads back at them.
Sursa: Techcrunch.com