Archive for the ‘google adsense’ tag
Google Ad Planner
Google vad ca a devenit foarte harnic in ultimele sase luni, in ceea ce priveste optiunile Adsense/Adwords related.
A fi media planner devinde ceva la ordinea zilei cu noul produs Google Ad Planner.
Imagine demo AICI
Astept sa mi se valideze contul pt a ma juca.
Sunt curios de unde ia Google aceste date ! Din Analytics nu prea are cum (si asa sistemul in ultimele doua luni are mari probleme), deci ramane Google Toolbar.
It’s noteworthy the Google Toolbar isn’t being mentioned. I specifically asked to have confirmation that the toolbar is NOT in the mix, and “secret sauce” reply above is all I got.
That makes me think that toolbar data IS being used. In particular, the focus on Google Analytics data feels like a sideshow. Google can’t rely on Google Analytics as a core data source for this information, because of the simple reason that not every site runs it. In contrast, using Google Toolbar data would give them a nearly complete sample of all sites out there.
If that is true, Google should disclose the fact, even if it is only using the toolbar data in an aggregate, anonymous form. Because most people who download the toolbar are probably not aware that the data it collects about their surfing habits can be used to target ads back at them.
Sursa: Techcrunch.com
Google Adsense – third party ads
Google Adsense
Probabil toti publisherii au primit mailul de la Google prin care erau anuntati ca de azi prin codul Adsense se va putea reservi codul altor agentii.
Comunicatul in gasiti AICI
Pe scurt, daca ati optat pentru a servi si imagini, atunci automat primiti si aceste coduri third-party.
To allow third-party ads on your site:1. Opt into image ads – Currently, third-party ads are only available in image or Flash, so they won’t appear in text-only ad units.
2. Enable advertisers to target your AdSense channels – Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
3. Opt into placement targeting – Placement targeting will allow advertisers to target their ads specifically to your site.
Adwords – extindere suport pentru limba romana
Acum o saptamana un advertiser imi semnala suparat ca la Adwords poti selecta la locatie Romania, dar nu putea selecta Limba Romana.
Nu l-am crezut, pana nu am vazut cu ochii mei… (img 1)
Am dat un mesaj catre Adwords, iar acum s-a rezolvat. (img 2)
Era curios pentru ca pentru publisheri exista posibilitatea crearii de canale targetabile, unde poti selecta limba (Romana). (img 3)
Un tutorial despre reclama targetata pe site prin adwords, gasiti AICI