Archive for the ‘adsense’ tag
Google introduce targetarea comportamentala (behavioral ad targeting)
Daca initial Google adsense avea doar reclame “Text Only”, cu timpul si-a extins serviciile catre zona clasica a reclamelor online, prin reclame gif/flash, iar mai nou interstitiale si overlayere.
Azi am aflat ca Google ataca un nou segment: targetarea comportamentala si are mari sanse sa ii reuseasca, deoarece reclamele Adsense sunt pe marea majoritate a siteurilor.
Comunicatul oficial poate fi citit aici.
Este interesant ca in afara faptului ca va invata comportamentul monitorizand site-urile pe care le vizitati, acum exista si posibilitatea de va selecta … interesele 
- Transparency – We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google’s ad serving.
- Choice – We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
- Control – You can always opt out of the advertising cookie for the AdSense partner network here. To make sure that your opt-out decision is respected (and isn’t deleted if you clear the cookies from your browser), we have designed a plug-in for your browser that maintains your opt-out choice.
Vodafone foloseste Adwords/Adsense
Ieri navigam pe forumul Softpedia si mi-au sarit in ochi reclamele Vodafone, insa de data aceasta nu erau flash, ceva era… in “neregula”.
Erau reclame Vodafone, insa GIF si servite prin Google Adsense.
Cineva mi-a soptit ca Vodafone si-a inchegat o echipa care foloseste Google Adwords pentru reclama si ma intreb daca pe viitor va renunta la serviciul agentiilor romanesti.
Oare Vodafone e advertiser premium ori inca e o perioada de teste ?
De obicei acestora le este permis sa scoata marcajul Ads by Google.
O alta intrebare este daca folosesc modelul CPC sau CPM, cuvinte cheie ori canale targetate.
Update TOS Adsense
Azi, cand am intrat in contul de Adsense, m-a intampinat un nou set de Termeni de utilizare a serviciului
Este in limba romana, asa ca firmele NU trebuie sa mai plateasca pentru traducere autorizata.
Il gasiti ca PDF AICI
Pe blogul Adsense a aparut o insemnare explicativa:
We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future.