Google introduce targetarea comportamentala (behavioral ad targeting)
Daca initial Google adsense avea doar reclame “Text Only”, cu timpul si-a extins serviciile catre zona clasica a reclamelor online, prin reclame gif/flash, iar mai nou interstitiale si overlayere.
Azi am aflat ca Google ataca un nou segment: targetarea comportamentala si are mari sanse sa ii reuseasca, deoarece reclamele Adsense sunt pe marea majoritate a siteurilor.
Comunicatul oficial poate fi citit aici.
Este interesant ca in afara faptului ca va invata comportamentul monitorizand site-urile pe care le vizitati, acum exista si posibilitatea de va selecta … interesele 
- Transparency – We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google’s ad serving.
- Choice – We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
- Control – You can always opt out of the advertising cookie for the AdSense partner network here. To make sure that your opt-out decision is respected (and isn’t deleted if you clear the cookies from your browser), we have designed a plug-in for your browser that maintains your opt-out choice.